Furness Training South Cumbria's Largest Training Provider

Session 1. 1st June. 12pm - 4pm. Introduction to Social Media & Creating a Social Media Marketing Plan

Defining your business aims
Defining your target audience
Introducing social media, principles and uses
Selecting the right tool for your aims & audiences
Communicating your business and establishing a social media voice
Creating your social media action plan

Session 2. 8th June. 12pm - 4pm. Facebook & Blogging: getting started to getting confident.

Branding your pages,
Tools & techniques for building ‘likes’
Facebook advertising
Discussions, notes, events, external applications
Wordpress/Blogger or internal site blog?
Social networks on your blog
Cross promotion of blog posts

Session 3. 15th June. 12pm - 4pm. LinkedIn, YouTube, FourSquare

Overview and advantages of each tool
Establishing a presence on each network
How to's and top tips on using the tools
Mobile marketing overview
Networking and recruitment tips for LinkedIn
Company profiles and groups on LinkedIn
YouTube set up
Cross promotion between the tools

Session 4. 22nd June. 12pm - 4pm. Twitter & Online Advertising

Overview of Twitter
Establishing a presence on the network
Getting started and twitter best practice (avoiding automation)
Practical tips on using external applications
Building a following
Time management and shortcuts to effective twitter use
Considerations for online advertising – options, audience, pricing, measurement

Session 5. 29th June. 12pm - 4pm. Creating Content, SEO overview, taking traditional PR & Media online
Benefits of fresh content
Article sites and online publishing for PR material
SEO considerations including content optimisation
Introduction to page rank and link building
Open floor Q&A to conclude the course and group cross promotion