Furness Training South Cumbria's Largest Training Provider

Study as a five week course or as individual modules.

Module 1. Introduction to Social Media & Creating a Social Media Marketing Plan

• Defining your business aims
• Defining your target audience
• Introducing social media, principles and uses
• Selecting the right tool for your aims & audiences
• Communicating your business and establishing a social media voice
• Creating your social media action plan

Module 2. Facebook & Blogging: getting started to getting confident.

• Branding your pages,
• Tools & techniques for building ‘likes’
• Facebook advertising
• Discussions, notes, events, external applications
• Wordpress/Blogger or internal site blog?
• Social networks on your blog
• Cross promotion of blog posts

Module 3. LinkedIn, YouTube, FourSquare

• Overview and advantages of each tool
• Establishing a presence on each network
• How to's and top tips on using the tools
• Mobile marketing overview
• Networking and recruitment tips for LinkedIn
• Company profiles and groups on LinkedIn
• YouTube set up
• Cross promotion between the tools

Module 4. Twitter & Online Advertising

• Overview of Twitter
• Establishing a presence on the network
• Getting started and twitter best practice (avoiding automation)
• Practical tips on using external applications
• Building a following
• Time management and shortcuts to effective twitter use
• Considerations for online advertising – options, audience, pricing, measurement

Module 5. Creating Content, SEO overview, taking traditional PR & Media online

• Benefits of fresh content
• Article sites and online publishing for PR material
• SEO considerations including content optimisation
• Introduction to page rank and link building
• Open floor Q&A to conclude the course and group cross promotion

For information on the dates, times and fees of our current Part-time Courses click here.
If you have seen a course on our website which isn’t listed on the Course Guide please contact us for availability.
If you are looking for a specific course which Furness Training doesn’t provide please tell us.
Contact us on 01229 844836 or complete the information box below.